What does "best gift" really mean?

When all was said and done, unwrapped and shared, Lexi decided her favourite gift was a bottle of scope that had been in her dad's stocking.  She carried it around most of the day and she loved it.  Yesterday I overheard a conversation during which a group of young people were bragging about who received the best gift - I wanted to share this story with them but it would have been lost in the moment.  They were wearing their "my Christmas gift is better than yours" hat so I left them with that.....I was not part of the conversation and I am not sure they wanted to have their minds changed anyway.  Christmas gift giving needs an over-haul.